How to Prepare a Website Brief

Most delays and scope disputes on website projects trace back to an unclear brief, not a difficult client or a slow developer. A good brief doesn't need to be long, but it does need to cover a few specific things.

What the site needs to do

Not "look professional" — that's a given. What action should a visitor take? Get a quote, call, book a viewing, browse a catalogue? Every page should trace back to one of these.

Who it's for

Are visitors mostly on mobile or desktop? Searching in English, Arabic, or both? First-time visitors researching, or existing customers logging in? This shapes navigation, language handling and layout decisions.

What content already exists

Logo and brand guidelines, existing copy, photography, any previous site to reference or migrate from. The single biggest cause of timeline slippage is waiting on content that hasn't been written or gathered yet — flag this early, not at handover.

Pages and structure

A rough list of the pages you expect (Home, Services, About, Contact, and so on), even if it changes later. This lets a developer scope the project accurately instead of guessing.

Who maintains it afterwards

Will your team update content regularly, or is it mostly static? This decides how much CMS setup and training actually matters versus being nice-to-have.

Timeline and budget

Even a rough range helps. "As fast as possible, no budget constraint" is rarely true and makes it hard to scope realistically.

Integrations and technical needs

Does the site need to take payments, sync with a booking system, connect to a CRM, or show a WhatsApp enquiry button? Each of these changes the build, and they're far easier to plan for at the brief stage than to bolt on after the site is already built.

Ready to send one? Use our Start a Project form — it's structured around exactly these points.

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