How to Prepare a Website Brief

A clear brief helps your business and website team agree priorities, responsibilities and deliverables. It should explain the website’s purpose, intended audience and available material.

What the site needs to do

Define the actions you want visitors to take, such as requesting a quotation, booking a viewing or exploring a catalogue. These goals guide page content, navigation and functionality.

Who it's for

Describe the customers who will use the website, their preferred languages and the information they need. Consider prospective customers, existing clients and any internal users.

What content already exists

List the logo, brand guidelines, text, photography and documents you already have. Identify what still needs writing, translation or approval so those tasks can be included in the project plan.

Pages and structure

Prepare an initial page list covering company information, services and contact routes. Identify any specialist pages, product categories or language versions that affect the scope.

Who maintains it afterwards

Identify who will update the website and how often. This helps determine CMS requirements, editing permissions, training and maintenance responsibilities.

Timeline and budget

Share a target launch date and an indicative budget range. Identify fixed deadlines, approval stages and dependencies so the proposed schedule is realistic.

Integrations and technical needs

List any payment, booking, CRM or other integrations. For existing systems, provide the platform details and available documentation so compatibility can be assessed before development.

Ready to send one? Use our Start a Project form — it's structured around exactly these points.

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